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2022 ~ 2023 Poweroak & Bluetti European Marketing Strategy

Services: Market Research, Event design, Exhibition Consultation, Event Design & Production, TOC Marketing Campaigns

The 2022-2023 Poweroak & Bluetti European Marketing Strategy focuses on expanding the presence and visibility of Poweroak and its sub-brand Bluetti within the European market. As providers of portable power solutions and energy storage systems, the strategy we implemented likely includes:

- Minivan campaigns for supplier network events, targeting both B2C and B2B events
- Market research in Europe to analyze niche markets for the brands, leading to the development of the annual exhibition and campaign plans
- Exhibiting at industrial exhibitions in Poland, Monaco, the Netherlands, Belgium, and Germany
- Social media campaigns
- Costing and budget control

We support their teams in both China and the Netherlands to expand brand awareness and sales networks in corporate and consumer markets across Europe.

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